Celebrity choreographer Wade Robson alleges the late singer abused him when he was just seven-years-old, and has now made the shocking new claims in an amended complaint filed against the star's companies MJJ Productions and MJJ Ventures.
Robson, 33, has claimed some of the star's inner circle served "dual purposes," and alleges they helped systematically seek out children and entice them to his Neverland Ranch.
"The thinly-veiled, covert second purposes of these businesses was to operate as a child sex abuse operation," Robson's lawyer, Vince Finaldi, reportedly wrote in the motion.
"Specifically designed to locate, attract, lure and seduce child sexual abuse victims."
He claimed the company would set up a limo to pick up families, take them to paid-for accommodation, and even sometimes offer them gifts.
"MJJ Productions operated the most sophisticated child sexual abuse procurement and facilitation operation the world has known," Robson's lawyer Vince Finaldi reportedly told the New York Daily News.
According to the complaint, Robson first met Jackson when he was five-years-old in Australia after winning a dance competition run by MJJ Productions, where he and his family were invited to stay at the Ranch.
Shockingly however, Robson claims while his family slept elsewhere, he shared the superstar's bed during the stay two years later.
According to reports, he claims that was the first time he was abused by the star.
He claims it carried on for the following seven years, and stopped when he hit puberty - as he alleges Jackson was then "no longer as interested in him sexually".
"Make no mistake, Neverland Ranch was nothing but a well-orchestrated trap," Finaldi told the New York Daily News.
"It was custom-built to attract kids so he could groom them and decide which to sexually abuse."
Robson previously denied he was abused when called to testify in a 2005 molestation trial - which saw Jackson accused of sexually abusing 13-year-old Gavin Arvizo.
At the time Jackson's former housekeeper, Blanca Francia, claimed that she saw Robson and Jackson in the shower together.
Jackson was cleared of all 14 counts of allegations against him in 2005.
However, Robson later sued Jackson's estate in May 2013, accusing him of molesting him for seven years.
At the time, Jackson's estate called the claims "less than credible".