So perhaps it's no wonder the latest Insta-famous model Lil Miquela has sent her fanbase of more than 65,000 into a frenzy as they debate whether she's a real person or not.
Miquela regularly treats her Instagram followers to pictures of her posing in off-duty model worthy athleisure, visiting nightclubs and art galleries.
Briiverson16 asked 'what is this girl?', while queen_mykah said she was 'so and mikaylaad added: 'Wait are you real?'A Waadthb said she'd never been more confused in her life, adding: 'I literally don't understand.'
But so far, she has maintained a mysterious silence which has left some feeling frustrated.
Kay_da_baebae recently appealed to Miquela: 'Can you answer the whole flippin' world and tell them your a fake computer generated SIM?'
Commenting on a recent picture of a recent picture of Miquela, Janettie_ declared: 'She's not real. Her skin complexity doesn't match the real features.