As part of efforts to commemorate the 2013 World Malaria Day, 3ra’fique Communications, a wholly independent Marketing Communications organization based in Lagos, Nigeria, hosted a novelty football match between Comedians and On Air Personalities from Radio and TV stations on Saturday, the 27th of April at the Campos mini stadium Lagos Island from 3PM to 6PM.
The initiative tagged ‘Join the Cast’ is in partnership with foremost comedian, Ali Baba GCFR, and is aimed at leveraging on the appeal of soccer to deliver Malaria prevention messages whilst mobilizing communities against Malaria. Please click to continue reading.
Irabor Okosun, CEO 3ra’fique Communications said: “Malaria is both a cause and consequence of poverty. Football on the other hand is the most popular sport in the world and Nigerians love it. The appreciation of the sport offers a boundless platform that provides a holistic viewpoint for upholding health awareness fights.”
At the venue, there were free mobile platforms provided by 3ra’fique Communications for the Society for Family Health and the Lagos State Ministry of Health for Rapid Diagnostic Testing (RDT) that was set up to properly test and treat people positive with Malaria through the new malaria remedy -Artemisilin Combination Therapy (ACT).
Mr. Okosun said, “Malaria Kills 655,000 people each year, 86% of which are children and It is on this ground that we are inviting Nigerians of all ages to join in the fight against the disease by coming out to participate in this soccer match, even as we continue to work towards transforming the lives of the less privileged and eliminating untimely deaths caused by the Malaria malaise.”
The novelty football match is designed to educate, entertain and empower Nigerians with unique up-to-date methods of preventing Malaria in Nigeria. Other health workers and medical professionals were on ground at the stadium to provide treatment and counselling to spectators and participants at the venue.