Friday, June 13, 2014

Photos: Kasapreko Unveils John Dumelo, Adjetey Anang & Seun Akindele As Brand Ambassadors

Kasapreko Company Nigeria Limited, makers of the hugely popular Alomo Bitters has unveiled Nollywood/Ghallywood Actors, John Dumelo, Adjetey Anang and Seun Akindele as its brand ambassadors.

The unveiling event which was attended by A-list actors and actresses, Lagos socialites as well as the company’s key stakeholders was held at Genesis Hotel, GRA Ikeja. The event is coming on the heels of the production of a new TV Commercial for Alomo Bitters.

The Alomo Bitters TV Commercial (TVC) which was shot both in Lagos and Accra showcases a rich mix of Ghanaian and Nigerian Celebrities. Leading the armada of stars that featured in the TVC were Ghanaian movie stars, John Dumelo and Andrea Manuela Giaccaglia; other stars are: Nollywood actresses, Rukky Sanda and Eve Esin; Ghanaian actor, Adjetey Anang; Leonara Okine, also of Ghanaian descent and the Nigerian actor Seun Akindele. Fola Ade, daughter to Juju Music maestro, King Sunny Ade, who is building a global reputation in modeling, also featured in the commercial.

Speaking at the Alomo Bitters commercial unveiling event, the Marketing Manager, Kasapreko Company Nigeria Limited, Mr. Peter Adegor said: “in the light of the huge success of our beverage, Alomo Bitters, in Nigeria and Ghana, it is our pleasure to unveil the faces of the Kasapreko Brand. The selected personalities are actors who have made a mark in the West African movie industry. It is our firm belief that they have the mass appeal and personas to endear our brand to a wider audience, helping more people connect with the Alomo Bitters”.

The Sales and Market Development Director, Kasapreko Company Nigeria Limited, Mr. Richard Nwaobie said that being an indigenous African brand, Kasapreko is in the forefront of supporting indigenous talents whether in movies, music, arts and culture. According to him, “Our association with these budding and established stars is not only meant to promote the growth of the movie industry but also to encourage our young people in the sub region to aspire to realise their dreams by looking up to these crop of ambassadors as mentors”.

One of the most surprising alcohol growth stories in recent times, Alomo Bitters distilled in Ghana, have within its short introduction in Nigeria, owing to its many health benefits, become a hit. It can be found on the shelves of every bar and corner shops in Nigeria.
Reacting, John Dumelo thanked Kasapreko for considering him worthy of being the company’s ambassador, promising to make Kasapreko as well as the Alomo Bitters brand a finer brand- bringing more visibility and mileage for the brand.

Mr. Adjetey Anang stated that the Alomo Bitters ambassadorship is very dear to his heart as the endorsement contract is from an indigenous company that is receiving rave reviews from all over the world. He went on to advise young actors and actresses to work hard in the development of their talents in order to make a mark in the growing West African movie industry.

On his part, Seun Akindele expressed his delight for being selected as the face of such a widely accepted African brand with global potentials. He assured that he will do his best to promote the image of Alomo Bitters across the world.

Packaged in a 200ml PET and 750ml glass bottle, Alomo Bitters is developed in conjunction with the Center for Scientific Research into Plant Medicine in Ghana, an affiliate of the World Health Organization. It contains natural ingredients which promotes vitality and general well-being.

Alomo Bitters, though an indigenous African brand, is presently enjoyed all over the world by men and women of all races. Known for its trademark bitter taste, it is best served either straight or as cocktail mixes.

In 2012, Alomo Bitters was awarded a Super Brand. It has also been identified to be amongst the top 5 emerging brands in the world by CNN Money.

With the unveiling of its brand ambassadors and TV Commercial, it is clear that Kasapreko is committed to churning out products that will delight Nigerians in ways they have never thought possible.

The commercial would be aired during the 2014 World Cup broadcast on all 25 TV stations under the BON/OSMI platform.