With LG G3, Simple Is The New Smart

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LG Electronics (LG), a global leader in Mobile
Communications has introduced into the Nigerian market its eagerly anticipated
G3 smartphone, the successor to the company’s well-received LG G2. The device
received Red Dot “Best of the Best” Awards for Smart Keyboard, Knock CodeTM and
the graphic user interface (GUI).
Developed under the Simple is the New Smart concept, LG G3
is a culmination of con-sumer research based on LG’s product development
philosophy, Learning from You. The LG G3 is empowered with the best of what
current technology has to offer, providing con-sumers with a user experience more
ambitious than anything offered before by LG.

“This is the best innovation in a fast evolving Smartphone
market” said Mr. Steve Seungeui Lee, the General Manager, Mobile Communication
division, LG Electronics West Africa operations. LG G3, he continued “is
creating harmony between advanced technology and a simplified user experience
which is the result of our effort to actualize that idea into a tangible
product, and we are extremely pleased with the result.”
LG’s reputation in the display arena is second to none and
the development of the G3’s breathtaking Quad HD display was the result of
years of innovation in display technology. With a pixel density of 534ppi, the
G3’s Quad HD display sets new viewing standard pro-ducing images that are
sharper and clearer than traditional Smartphone displays. At 5.5-inches, LG G3
boasts a screen ratio of 76.4 percent with thin bezels all around so the phone
feels as comfortable in the hand as a smaller traditional Smartphone.
The high resolution display on the G3 also required LG
engineers to pair it with battery technology that was just as innovative. LG
equipped the G3 with a 3,000mAh removable battery and advanced optimization
technologies to further maximize battery efficiency. By replacing the metal in
the battery cathode with graphite, LG engineers were able to extend the
lifespan of the G3’s battery. The result is a battery that can keep up with the
Quad HD display’s ultra-high performance without losing steam in the middle of
the day.
The G3’s advanced 13MP OIS+ camera is designed to quickly
and easily capture life’s special moments as they occur, not necessarily when
you want them to occur. This is made possible with G3’s innovative Laser Auto
Focus, the first of its kind in the smartphone industry. This technology
enables the G3 to capture the best moment — even in low light — by measuring
the distance between the subject and the camera using a laser beam. So no more
fuzzy pictures of your son scoring his first football goal or missed shots
because your camera couldn’t decide quickly enough which toddler in the
playground to focus on. Com-bined with the proven and popular OIS technology
first seen in the G2, the G3 is sure to impress even the most discerning
shutterbugs.
LG also simplified the process of actually capturing those
special moments. Rather than having to focus on the subject in preview mode and
then pressing the shutter button, with the G3, tapping the subject to focus
will simultaneously also trigger the shutter. What’s more, the G3’s 2.1MP front
camera incorporates several new enhancements such as a larger image sensor and
larger aperture for more light throughput and better-looking selfies. A unique
twist has been added to the standard timed selfie mode by incorporating gesture
controls — when ready to shoot, simply clenches your hand into a fist and the
G3 will recognize the gesture and begin the automatic three-second countdown.
It couldn’t get any simpler than that.
For video, the G3 offers superior sound quality with
instinctive microphones that measure the environment to identify the optimal
audio level for the clearest recording. And with the built-in 1W speaker with
Boost AMP, users can enjoy videos and music accompanied by richer sounds and
clearer tones.
LG is committed to using the latest innovations to
continually exceed consumer expectations and confirmed its readiness to
continue its proven track record for producing powerful and innovative
Smartphone that addresses the peculiar needs of consumers enabling them achieve
their immediate objectives.

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