Blogging Is The Future Of Journalism- Ladun Liadi

Aww I wasn’t ready to publish this
interview here, I have never published any of my interviews on my blog, but so many
readers who have gone through my new interview with The Nation newspaper have
been asking me to re-publish it here. So I agreed because of my new readers, who
really know little or nothing about me, lol. I think the interview was on the
4th of January, 2015. Not sure, but I remember I got a call the next day after
the New Year celebration.Okay get to know a little more about me, lol. 

You’ve definitely made an impression as a blogger in Nigeria
with your site, How does it feel to be one of the leading
bloggers in the country?
It feels great, awesome. It has made me believe more in
myself. And all I just do now is work on how to take it to greater height.
How did it begin for you? Were you ever into journalism
before going into online blogging?
Oh yes, I practised Journalism for two years before going
into blogging. I worked for a soft-sell magazine for two years. But after two
years, I just felt it wasn’t challenging enough for me, because I still had a
lot of time to myself and I wanted to work all the time. Then I got to know about
blogging, and I said yes, now I have my own medium, with which I can work for
as long as I want. Frankly, that was it. But then, this is journalism too.
Isn’t it?
It took quite a while for you to reveal yourself to the
public, by way of posting your picture very recently; what were you playing at?
Absolutely nothing. I just see myself has a reporter and not
a person in limelight. But then, the more I tried to hide myself, the more
people wanted to meet with the face and personality behind the blog. So last
year, I decided to do a video for my readers who had threatened to disown me,
if I do not reveal myself. More so when most of them found out it was a lady
behind it. And of course a lot of advertising agencies too wanted the face out,
so they could convince their clients that the owner is a young Nigerian with an
identity, who knows what she is doing.
What is the rough estimate of visitors to your blog; and do
you feel fulfilled?

Rough estimate? I obviously won’t reveal that. But if you
are a blogger, you will know it’s extremely huge. It’s on the high side. Of
course I feel fulfilled for now. But again, you know I am not number one yet,
so I need to work harder.
How has it been breaking hot news ahead of traditional media
like radio/TV and the newspaper?
It’s been fun. And there’s this feeling I get when big media
houses, like radio, television stations break the news I probably reported some
hours back. It makes me feel like, ‘Yes I am working, I am being heard.’
Again you seem to have also pitched your tent with
lifestyle/entertainment news, why so?
My blog has always been like that. But lately we do all
round news, especially in these days of politics. You know that virtually all
Nigerians are concentrating on politics and the forthcoming elections now.
How about advert patronage? How well good is the general
corporate support?
Oh it’s been tremendous, I would say. As a matter of fact,
that’s where the real money is. I wonder why I don’t get background takeovers
though. But hopefully that’ll begin to happen this year. Aside that, the advert
patronage has been great.
What have been the challenges and hurdles as you forayed
into blogging?
It used to be power and bad internet connection, but those
are things of the past now. There are standby generators, and of course we have
all the internet connection working in Nigeria today; if you know what I mean.
When one is slow, I move onto the next one fast. It’s not that it’s fun buying
all of them, but as a serious blogger, you just have to own all the networks.
Internet connection in Nigeria is still very bad.
Recently another leading blogger ran into trouble on account
of using stories and materials without permission; how are you coping with this
aspect? How do you source and gather your news? Do you have reporters etc?
I always credit my sources. And yes, I have reporters. But
sadly, they can only do the outside job. Handling cameras, attending press
conferences and going on few other official assignments. As for my blog, I
handle it all alone for now. I just feel that you have to have my mind-set if
you want to join me in handling the blog.
Blogging is also generally believed to be highly rewarding,
how financially rewarding has it been for you?
If I will be honest with you, blogging is just like yahoo
yahoo. The money just keeps coming in, and sometimes you say God, this is something
I started like a ‘joke’.  I just wanted
my own voice, I just wanted to write. But today, the story is different. It has
been very rewarding financially, and I owe it to God.
How would you assess blogging activities in Nigeria? Do you
subscribe to the fact that it is the future of media?
It is, except we want to hide away from the truth. Blogging
as far as I know is modern day journalism. Everyone one wants to be featured on
blogs these days, including politicians, celebrities, and opinion leaders in
the country. Doesn’t that tell you that it is indeed the future of journalism?
But there is also the little snag of it becoming
overcrowded, as more bloggers seem to be emerging by the day. How are you
coping with that?
If something is doing well, it is expected that other will
join in. It only goes to prove and reinforce the fact that it is indeed the
future of journalism. But of course, everyone is welcome on board.
Do you have any awards and other acknowledgements so far for
your efforts?
Of course. The latest of them is Dot Com Awards for The Best
Entertainment Blog in 2014 (Practitioners choice).
Tell us your educational background and antecedents.
I am an accounting graduate. I attended All Saints Church
School, Ibadan, and then ISSI, before I finished at Jelly Las College, Lagos.
Where do you see yourself in the next five years

I do not know where God is taking me; but anywhere He leads
me, I will go.

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