Saturday, April 30, 2016

Tiwa Is A Classic Case Of Girls Falling For Bad Guys...Thinking They Could Change Them - Charles Novia

I watched the video interview of Tiwa Savage. And I have a few thoughts on it.

Seems to me that the basic idea, coming from a PR perspective, was to pull a fast Olivia Pope ish on the scandal which broke a few hours ago. And  understandably so. Tiwa Savage is a Brand Ambassador for a few top brands such as MTN, Pepsi and Pampers.

Whatever the negative fallout of this impending and scandalous divorce , it’s going to have some downside a bit on the brands she campaigns for. So a fast ‘tell-my-side-of-the-story mode’ had to be employed and fast too.

I don’ t know if a professional PR person was involved with the packaging but it was tacky. Not professionally done, in my opinion. I’m not harping on what she said, as those things are her personal heart cry and she has a right of reply but I’m more interested in the optics of what has been put out. Continue....


First, perhaps in a bid to elicit some linear empathy or something, Tiwa was made to think that looking humble and contrite corresponds with tying a dormitory scarf on her head and looking casual in a T Shirt was a good way to send the message home. I think it only demystified her brand more. This is a video which would be watched for years to come and even more so by her kid. Having tried so hard to be a Beyonce clone in Nigeria (and that’s my perception of her artistic projections all these years), she should have known too that Beyonce never plays with her optics in any way. That scarf and sombre look wasn’t the right optics, if you ask me. There are more visually acceptable ways of projecting a diva’s side of the story and her PR team ( if she has any) messed it up there.

I’m asking myself too if the proprietary of having such an interview twenty four hours after the scandal was advisable. For many, it wouldn’t matter but for some, perhaps a little dignified silence would have been advisable. Ma’am, you are supposed to be pop queen. You be ‘ Dorodiva’ . A simple press statement that you and your family would love to have your privacy respected at these trying period and bla bla bla  would have kept everyone a bit cool till a proper interview surfaces. Recent clamping up lessons from Toke Makinwa would have helped.

And the spilling though! I really have nothing to say on that much. First, every marriage has peculiar challenges. And couples try to work things out till the pressure point either makes the marriage go South or force the brakes for reconciliation.

I have written many times about couples, especially celebrity couples who ‘flash and form’ seemingly pristine lifestyles on social media and I always end my homilies with the caveat that incessant kudos by one or even both partners to each other on social media at the slightest opportunity, are indications of a festering problem in that marriage. It’s the way it is here. The guy can be pummeling the wife every morning and she still would go up on social media to post his picture with words like ‘the only one for me…my lover, my life’. Incredible.
In her interview, Tiwa said she dreaded his birthdays or wedding anniversaries because of “what people would say”. Sad, when a marriage is predicated on keeping up appearances for the public when it should actually be more private for both couples.

Like I said, what she said in the interview is her right of reply. I would sympathise with her beyond the cosmetic sympathies she’s getting from fans, friends and fiends. She wanted a fairy tale life, worked hard to build it but found out that she was kissed by a frog who didn’t turn out to be the Prince she desired. My sympathy would be on the truncation of that dream and really not the nightmare she woke up from. Because she created it with him. And it had its entertainment value for the fans who lapped it all up.

He was still legally married, from reports back then which were either squashed or played down, yet did  she ignore the alarm bells and went ahead to marry him “after the traditional introduction”? Was the celebration in far away Dubai  just a reception for the introduction perhaps and not the legal nuptials? I stand to be corrected on this?

It’s the classic case of the gullible girls always falling for the bad guys. And when you ask the question why such girls fall into that trap, they would reply that ‘I thought I could change him. That he would change’. Shiooor! His father could not change him, his mother could not change him but it’s you and your ikebe that will now change him?

The gods are wise!

She has denied the allegations of the trysts she purportedly had with Don Jazzy, Dr Sid and Tuface. Just as well too. Because I’m sure those guys must have had some temporary flaccidity after Tee’s ‘depressed’ rant. Person go just siddon e own and next tin your name go dey for somebody gbanshing list! Na wa o.

And hasn’t this marital incubus taken its toll on her career in the past year? I think it has. In my opinion, this last album of Tiwa is crap. It’s quite a flat album. And it’s being received as such since its release in December. Perhaps the matrimonial shenanigans distracted the focus.

It’s going to be hard work to rebuild her career from here on. Hard work.

But she could just reinvent her career . She seems like one who came into the scene with a ferocious focus to be on top. And she was arguably the biggest female act on the scene before perhaps a personal yearn for emotional fulfilment veered her off the path. And in trying to make a comeback, it hasn’t been easy. The fans have limited patience and other female rivals have come on the scene.

Somehow, some comic relief seems to have come out of this. And it is perhaps culinary by inference. ‘ Edible Catering’. Talk about choking on one’s swallow! No pun intended.

I do not know how people psycho-analysed that Tee Blizz’s instagram rants were as a result of depression. It seemed like a drunken or spaced-out outcry to me when I read it. And an accompanying recant on twitter later that his account was hacked seemed too like some silly sobriety thereafter. It’s high time these celebrities stop using the hacking excuse to cover up for infantile indiscretion.

In all of this, I do feel some little sympathy for the couple. But there is a larger lesson to be learnt from all this by them and intending couples too ; stop trying to keep up with The Joneses when in actual fact you have forgotten that you are The Jegedes. Keep the ish real.

Oh….and if Tee Blizz was really hovering around the Lekki Ikoyi bridge as reported,  for a suicide swim from which he was saved by Banky and others, then I would advise a whole squad or eagle – eyed friends to surround all bridges in Lagos after this Tiwa’s interview.
She cleaned him out. Finished his ass like he messed up hers the day before.

Dude’s likely to see any bathtub as a river after he watches that video.

culled: charlesnoviadaily

21 comments:

  1. And on Ur own Part Mr. Novia, U simply added gasoline to a blazing fire!

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  2. You spoke well

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  3. Gbam well said charles

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  4. Lol !@keeping up with the jonese when she is the jegedes. The guy was not depressed but high on some edo weed.
    Tiwa took him to the cleaners really. The interview was uncalled for and too staged for my liking.
    Let me even take the issues she mentioned after the other.
    She said he is stealing from her. Tiwa, your husband cannot steal from you. You are one. If he was richer would you not be agitating for equal sharing of his resources. Why do we women always say my money when we are the ones providing but when the man is providing it becomes our money.
    You don't have time to cook which you confirmed . Tiwa, you are not the only celeb on planet earth. This is Africa. Family comes first. Your marriage comes first before your music. If you cannot balance both then you have a big problem.
    He goes about borrowing and you are the one paying. Since you are the bread winner, why did you not place your husband on a salary knowing fully well that he is struggling financially. If it were to be the other way round, we won't hear all this talk.
    He is a junkie, babe you know this fact before going into the marriage and u were probably enjoying it then. How care you say you knew from the start that the marriage will not work yet you went into it. Was it out of sympathy or emotional closure? Or the prick was so good. You used him as a ladder to climb and now that you are there you want to throw the ladder away. You don't do that.
    Tying scarf for interview and doing half make up was the height of the hypocrisy. I kept looking at your brow because I don't even know what to make of it.
    You are always scared of his birthday and anniversary because you don't know what people will say. It goes to show that your eyes no dey house. Tiwa, love conquers all. Put your celebrity status aside and be a wife first.

    TJ was also very wrong in his instagram rant. It just shows that both of you don't have any mutual understanding. You were both infatuated. Lust was mistaken for love. Tunji saw you as a means to financial stability while you saw him as ticket to rise here in Nigeria maybe because of his connection to those already in the industry.

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    Replies
    1. You are absolutely right

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    2. OMG! you clown stealing is stealing stop it. collecting money for shows that she doesnt even know about and then she'll be blaming clients for non-payment/
      DO YOU KNOW HOW BAD FOR BUSINESS THAT IS?

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  5. Lol this guy really crack me up person just siddon e own and next tin your name go dey for somebody gbanshing list! Na wa o.

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  6. They should leave these two alone... Marriage counselor everywhere.

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  7. STANDING OVATION TO THIS ARTICLE. Wow! Brilliant piece.

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  9. I luv this guy!!!

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