Mars To Start Production Of Caramel-Filled M&Ms

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For the first time in 75 years, M&M’s is introducing a caramel-filled version of its candy.

M&M’s Caramel will hit shelves in May 2017 and is slated to be a permanent member of the M&M’s family, according to a press release. Like all other M&M flavors, the caramel candies will be covered in milk chocolate and dipped in a colorful shell. However, they are supposedly bigger than regular milk chocolate M&M’s.

Parent company Mars intends to use the candy to tap into the $2.2 billion caramel business, according to CNNMoney.

Mars, which spent a few years developing the new flavor, has called the caramel addition “one of the biggest launches in the brand’s history.”

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