Selena Gomez is the newest celebrity brand ambassador for Puma. The singer, actress, producer, and social media queen made the announcement this afternoon to her over 127 million followers on Instagram.
“Officially a part of the fam @puma #pumapartner,” she captioned a photo of herself sporting Puma gear.
The brand also shared an image of the singer on its own Instagram page. “Fearless talent and 👑 of Instagram joins the family. @selenagomez #DoYou,” the caption reads.
Gomez’s partnership with Puma comes a year after her boyfriend, The Weeknd, took on the same role.
Other stars who have repped the brand include Rihanna, Cara Delevingne, and Kylie Jenner.