Italy’s first-ever sex doll brothel is fully booked for weeks with horny customers and it’s only just opened.
LumiDolls in fashionable Turin is home to six female silicone dolls and one male one.
The firm insists the material makes the intimate experience far more realistic than inflatable dolls or sex robots.
Men and women are offered “totally new” passion in mood-lit private rooms, each equipped with a bed, bathroom and TV screen for watching porn.
Horny customers can choose which doll they want to reserve, decide what it should (or shouldn’t) be wearing and even what position they want the doll in.
They can book up to two hours alone, with a partner or in a large group.
Male model Alexander’s penises are interchangeable and range from 13 to 18 cm (5.1 to 7.08 inches) long.
And the firm says s*x-mad customers, including lads in stag parties, are travelling more than 250 miles to have a bit of fun.
The company, which has other popular brothels across Europe, charges €100 (£78) for one hour, €180 (£162) for two hours or, for those pressed for time, 30-minute sessions are available for €80 (£72).
LumiDolls stresses each doll is put through a vigorous two-hour cleaning process after each use.
But visitors must hand over a deposit of €50 (£45) in case dolls become broken during the sessions, Wired says.
Guests are told not to have sex in the showers too, as dolls are unable to stand on their own.
The company, which headquarters is in Spain, said: “We are full for weeks, except for a few small exceptions.
“We have customers who have also booked from Venice (250 miles away) and most have chosen the morning or afternoon for their appointment.”