She used her Instagram and Twitter accounts to build a huge fanbase and sell them everything from make-up to fake tan, slimming teas and perfume.
And Kim Kardashian is not letting anyone mess with her tried and tested approach to social media – even her husband Kanye West.
His attempts to oversee her posts ended in a huge row between the couple, as shown on Sunday night’s Keeping Up With The Kardashians.
‘He wanted me to post six polaroids from that shoot…but I posted one from the beach,’ she explained to sister Khloe. ‘He wanted them to all match up and be from the motel, that’s what the f*****g fight was,’ she explained to her sister.
‘I’m like, “I like the beach one’s and he’s like “no! You don’t understand, I see the vision.’”
‘I’m like it’s my Instagram, you’re not going to tell me what to post, that’s like the one thing, no one will tell me what to post,’ she proclaimed.
‘I think so many husbands feel neglected when you have kids and all their attention gets taken away.’
That wasn’t the only fight between the two, with Kim also complaining that Kanye was making her search for aesthetically pleasing Band-Aids.
Kim, 37, confided in Khloe about her troubles with the 41-year-old rapper.
‘We had a fight because I wouldn’t get him a Band-Aid,’ recalled the reality star.
‘There was a Band-Aid, and I put it on him, he didn’t like the color of the Band-Aid, so we went upstairs in the kids’ room and I go “oh look North has Jesus Band-Aids, put on one of those,”‘ she continued.
‘And he was like “I slaved around the world making clothes for you…and you let me go out wearing a Jesus Band-Aid,” he said I should have got a skin-colored Band-Aid.