Instagram yesterday said it is booting fake followers, likes and comments generated by applications tailored to make accounts appear more popular than they actually are.
The crackdown comes as Instagram parent Facebook strives to assure people that the leading social network and its services can be trusted.
“Recently, we’ve seen accounts use third-party apps to artificially grow their audience,” Instagram said in a blog post.
“Starting today, we will begin removing inauthentic likes, follows and comments from accounts that use third-party apps to boost their popularity.”
Instagram is using self-improving software programs to help identify accounts that use such apps and purge products of inauthentic activity, which violates terms of service at the service.
Instagram said it would notify users about removed likes, follows, or comments.