Ahead of Thursday's show, Victoria's Secret has unveiled its latest bank-breakingly expensive Fantasy Bra... and let's just say, it puts our humble t-shirt bras to shame.
Modelled by long-term Victoria's Secret Angel Elsa Hosk, this year's highly anticipated creation has been designed by Aterlier Swarovski and is made up of precisely 2,100 diamonds.
The revealing design - complete with a matching diamond body chain - took over 930 hours to create and features 71 carats in the shimmering centrepiece.
And while there's no denying this glistening show-stopper is a thing of total beauty, there's a reason it's been dubbed the "Fantasy Bra".
Yes, this gorgeous and glistening creation has been valued at a cool a $1 million (£765K)
Describing the moment she tried on the Fantasy Bra as "beyond exciting", the Swedish model Elsa Hosk told People: "My body was violently shaking.
"And it wasn’t because I was nervous, I was just excited."
The model - who has been working with the lingerie brand since 2011 - also said the garment is the "most beautiful Fantasy Bra I ever saw."
She added: "It’s just very cool, very simple, modern, and so sparkly."
"If I would have designed it, it would have looked just like this."