But most products used for this purpose contain powerful and prohibited toxins like hydroquinone and mercury.
"Love the skin you’re in", that’s the message from Rwanda’s government in the fight against skin lightening.
Rwandan president Paul Kagame raised concerns about the growing use of skin-lightening products on social media.
Police officials in the country have already started confiscating thousands of products since the closing weeks of 2018.
"We are now putting much effort, like educating people, going around and seizing those illegal products, so we are also joining those countries who are also in this fight of the use of those illegal skin-lightening cosmetics", said Francois Uwinkindi, Cancer Unit Ministry of Health.