The experienced diamond expert's heart attack happened when a substance was injected into his penis, Belgian media reported.
Mr Laniado's company Omega Diamonds, which is based in the Belgian city of Antwerp, confirmed his passing. A statement from the firm said: 'Farewell to a visionary businessman. It is with great sadness that we confirm that our founder Ehud Arye Laniado has passed away.'
Oma ga ooo... who is the girl that told him his manhood wasn't big enough. Sigh!