Sunday, May 10, 2020

Serena Williams shows off beautiful athletic body in stunning photo shoot for Weitzman shoe brand

Serena Williams has flashed back to her life before quarantine while being named as the newest global spokesperson for Stuart Weitzman, a career feat that was celebrated with the release of a stunning campaign starring the tennis star, who shot the images before the coronavirus pandemic took hold of the country.

The 38-year-old tennis pro looks every inch the fashion star in the black-and-white photos, which see her showing off her enviable athletic physique in a skin-tight white bodysuit, which is layered with a chic trench coat.

While striking a series of power poses, Serena also accentuates her long legs with a host of different shoe designs, including a pair of white pointed-toe pumps, some cool platform loafers, and glamorous strappy stilettos.

According to WWD, the campaign, which was shot in Palm Beach by photographer Ethan James Green, is aimed at 'spotlighting women as pillars of hope and optimism for their communities', an idea that is brought to life in the images, which capture Serena standing on different raised platforms.

And while the images were shot prior to the COVID-19 pandemic, Serena believes that the campaign's message is all the more poignant given the currently global situation.

'Now more than ever, is a moment to focus on hope and moving forward,' she said in a statement. 'I want women of every generation to be inspired to do so, one step at a time.'

The brand added on Instagram: 'Inspired by Serena, who herself has demonstrated resilience and courage to overcome obstacles throughout her career, the campaign reinforces the notion of women standing as pillars of hope and optimism for their communities.'

Serena's campaign is the latest step in Stuart Weitzman's partnership with non-profit organization Vital Voices Global Partnership, and will spotlight two women leaders who help to 'lift up women of color who have stepped up to support vulnerable communities in the midst of the coronavirus'.

The tennis star worked with the shoe designer to choose those strong female role models: Sage Ke’alohilani Quiamno, cofounder of Future for Us, and Ashlee Wisdom, the founder of Health in Her Hue.

Both organizations are dedicated to helping women of color, with Future for Us focusing on boosting women in the workplace, while Health in Her Hue supports black women in finding healthcare providers and services.

Serena follows in the footsteps of her close friend Gigi Hadid - who served as a spokesmodel for Stuart Weitzman for two years, from 2016 until 2018.

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