Jay-Z’ fans are left confused after the rapper’s Instagram page is deleted a day after he joined the app.
The rapper and businessman made a profile on the social media platform on Tuesday to promote The Harder They Fall, a new western released on Netflix.
Shortly after setting the account live, Jay-Z swiftly racked up 2.3 million followers.
The account has now been deactivated with many left CINFUSED.
Interestingly, it’s being pointed out that Jay-Z did exactly the same thing six years ago after joining the service to wish Michael Jackson a happy birthday.
Fans have now reacted to the development on Twitter.
“He really deleted his IG already,” one person wrote, with another adding: “Second time Jay-Z has created and Instagram account, posted once and deleted within 24 hours.”
Another Twitter user called him “a businessman, for sure”, with another stating: “Jay Z created an Instagram account yesterday, got verified, became first person ever followed by Beyoncé, hyped a movie and deleted it today. Levels.”